Xbox and Microsoft find themselves in a state of anticipation and reaction in light of Sony’s recent announcement of a price rise for the PS5. A leaked email sent by Xbox CFO Tim Stuart to Xbox head Phil Spencer and Microsoft CFO Amy Hood reveals the company’s response to Sony’s decision.
The leaked document, which was part of Microsoft’s battle against the Federal Trade Commission (FTC), suggests that Microsoft was not caught off guard by Sony’s price increase. They reportedly “anticipated this” and were “moving quickly toward a plan now that we’ve seen confirmation”.
In the email chain, former head of consumer sales and marketing Ami Silverman emphasized the importance of being “gamer obsessed” and not following the same path as Sony. Microsoft saw an opportunity to gain an advantage over Sony by avoiding a similar price increase that could potentially alienate fans.
However, some may argue that Microsoft’s response could be seen as hypocritical. While they criticized Sony’s price rise and expressed the desire to win over fans, Microsoft later increased the price of their own console, the Xbox Series X, but not until almost a year later.
Despite the potential contradiction, it is apparent that both Xbox and Microsoft are keenly aware of the impact pricing decisions can have on their customer base. As the competition between the two gaming giants continues, it remains to be seen how their strategies will unfold.
- The Verge
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