Pokémon is not just a game or a show—it is a global phenomenon. In fact, it is often cited as the highest-grossing media franchise of all time. This claim is backed by the Top Global Licensors report by License Global, a magazine and events business that tracks income from the top licenses worldwide.
The Pokémon Company International, the company that controls the franchise license outside of Asia, consistently ranks at or near the top of these reports. Over the course of 27 years, it has generated a staggering $80.9 billion in retail sales from various products such as games, toys, media, playing cards, and more. In comparison, other top franchises like Mickey Mouse & Friends and Winnie the Pooh have generated around $50 billion each, despite being much older. Even newer franchises like Harry Potter and the Marvel Cinematic Universe pale in comparison to Pokémon’s dominance.
But what makes Pokémon so successful? From its early days in Japan to becoming a worldwide phenomenon in the late ’90s, Pokémon has defied all expectations and maintained massive commercial momentum. The franchise has expanded into a wide range of products, collaborating with various companies to release toys, collectibles, apparel, and accessories that appeal to both kids and adults. Additionally, Pokémon has secured licensed promotional partnerships with major brands like McDonald’s and General Mills. The franchise has also partnered with publishing companies to produce award-winning Pokémon titles.
The popularity of Pokémon is undeniable. Outside of Asia, people spend approximately $360 per second on Pokémon merchandise. And that’s only a fraction of the franchise’s global reach. The Pokémon Company truly loves selling its intellectual property, and this is evident in its successful marketing strategies and partnerships.
Pokémon’s success can be attributed to its unique and captivating fantasy world. The franchise revolves around capturing and training Pokémon, creatures with extraordinary abilities. These Pokémon come in various types and can evolve into different forms. The most famous Pokémon is Pikachu, known for its iconic appearance as the sidekick of Ash Ketchum.
Nintendo plays a significant role in the success of Pokémon as well, as it is a one-third owner of The Pokémon Company. The other two owners are Game Freak, the developer of most Pokémon video games, and Creatures, a company involved in designing and developing Pokémon. Although specific earnings for The Pokémon Company are not disclosed, it is undoubtedly a lucrative business.
In conclusion, Pokémon’s status as the highest-grossing media franchise of all time is well-deserved. Its enduring popularity, coupled with strategic partnerships and a wide range of merchandise, has solidified its position at the top. Whether you are a long-time fan or new to the Pokémon world, it’s clear that this franchise will continue to captivate audiences for years to come.
Sources:
– License Global
– Pokémon Company International
– License Global’s Top Global Licensors report
– Alphaville’s Japanese Official Gazette Financial Statement Database
