Team SMG announced today the partnership with beverage giant NESCAFÉ as their MLBB team’s official beverage partner. According to their announcement, the partnership with NESCAFÉ includes collaborating to deliver more streams and content for their fans.

The Team SMG MLBB squad secured their playoff spot for Season 5 of the Mobile Legends Professional League (MPL) starting in May against 7 other teams.

It’s great to see more mainstream brands entering the esports scene, as this allows the industry to grow as a whole. Recently we’ve seen brands like DHL, Mercedes-Benz, and BMW (to name a few) sponsor events and teams alike.

Below is the full press release:

KUALA LUMPUR, MALAYSIA – Team SMG (Still Moving Under Gunfire) announced today that they have partnered with beverage giant NESCAFÉ Cans as their official Mobile Legends beverage partner.

The team recently announced their qualification for the playoffs of the fifth season of Mobile Legends: Bang Bang Professional League (MPL) – scheduled to start this May where they will be facing seven other teams from Malaysia and Singapore for the championship title.

This will be NESCAFÉ’s Cans first foray into Malaysia’s esports scene which has seen exponential growth in recent years.

With NESCAFÉ’s tagline of ‘Live Your Moment’ which is well-fitting with the spirit of Team SMG, the collaboration will work to deliver fan streams, community activations, and a content series. To increase excitement and engagement, viewers can expect the integration of NESCAFÉ as part of the online streaming so viewers and our creators can enjoy a can of NESCAFÉ together. We can expect to see more of NESCAFÉ Cans and Team SMG at upcoming events together!

“NESCAFÉ Cans gives our players the boost they need every morning.” said Kenchi Yap, CEO of Team SMG. “We are extremely excited to work with ‘The World’s Favourite Coffee’, NESCAFÉ, to bring more content to our fans.”

About Team SMG
Team SMG (Still Moving Under Gunfire) is the premier e-sports organisation in Asia with teams in China and Southeast Asia. The team was founded by Singapore-born singer JJ Lin, alongside former Dota 2
player and coach, CEO Kenchi Yap. Established in 2017, Team SMG quickly rose to prominence in the esports scene after winning the Arena of Valor International Championship.

NESCAFÉ Cans is still one of Malaysia’s favourite Ready-to-Drink Beverages. The key drivers for the range are NESCAFÉ Original, Latte and Mocha, a carefully blended drink to give you that well-loved signature
coffee taste. The medium-dark roast signature blend is instantly recognisable with its comforting aroma and distinctively full flavor. Every can of NESCAFÉ Original is crafted from the finest Arabica and Robusta beans, perfectly roasted and blended with milk. The right balance of coffee and cream in every sip, whenever, wherever.